AFIA's Feed Industry Institute Garners Record-Setting Attendance
9/8/2014
Veronica Rovelli, director of meetings and events
Monday, September 8, 2014
by: Veronica Rovelli, director of meetings and events

Section: Fall 2014




The American Feed Industry Association’s longest standing event, Feed Industry Institute, attracted a record-setting 170 attendees June 16-19, in Minneapolis, Minn., up from 150 attendees in 2012. 
 
The conference, hosted by AFIA’s Purchasing and Ingredient Suppliers Committee every two years, provides an ideal forum for those new to the industry to learn about feed and ingredients first hand from highly qualified industry experts. This year’s theme was “Your Path to Understanding the Feed Industry.” 
FII speakers, who volunteer their time to teach conference attendees on various entry-level topics, included: Brent Babyak, Prince Agri Products, Inc.; Rick Bonander, Adisseo USA Inc.; Dr. Tom Earleywine, Land O’Lakes Animal Milk Products; Dr. Lance Forster, Jr., ADM Processing; Tom Geary, Westway Feed Products LLC; Dr. Matt Gibson, LifeLine Foods, Inc.; Doug Grennan, The Scoular Company; Dr. Kevin Halpin, International Ingredient Corporation; Kevin Larson, Diamond V Mills, Inc.; Dr. Brad Lawrence, Novus International, Inc.; Tim Lease, WL Port-Land Systems; and Dr. Omarh Mendoza, The Maschhoffs. 
 
Dr. Keith Mizwicki, SEM Minerals; Dr. Steve Moreland, Nutriad, Inc.; Sarah Muirhead, Feedstuffs; Dr. Luis Ochoa, Kemin Animal Nutrition and Health; Todd Owens, ILC Resources; Dr. Chad Risley, Berg+Schmidt America, LLC; Dr. Gary Sides, Zoetis; Dr. Mamduh Sifri, ADM Alliance Nutrition, Inc.; Dr. Charles Starkey, American Proteins, Inc.; Dr. John Thomson, Evonik Industries; Dr. Henry Turlington, American Feed Industry Association; Roger Watchorn, Cargill; and Leah Wilkinson, American Feed Industry Association.
 
Speakers, who approached the podium in a classroom-like setting, educated FII students on topics spanning from the physiology and nutrition of monogastric and ruminant animals to water soluble and fat soluble vitamins to the importance of quality sales and customer service. 
 
A few speakers discussed human food decisions in their presentations. 
 
“Ninety-five percent of consumers make their food decisions based on taste, cost and nutrition, according to research conducted by Elanco,” stated Muirhead in her presentation on “Connecting the Disconnect.” 
 
Some speakers, like Earleywine, linked the connection between animal nutrition and human nutrition. “The No. 1 dairy export is whey,” stated Earleywine. Whey is used in specialty feeds to provide a source of flavorful, high-quality protein that is easily digestibly for cows. Humans consume whey in numerous protein-based products such as shakes, bars and in certain cheeses.
 
Other speakers stuck to scientific facts. “The world would be a very different place without protein; and in fact, it would only be a rock, the third rock from the sun,” stated Thomson in his discussion on proteins and amino acids. “Protein is essential to life.”
 
“The engagement from the participants and commitment from the speakers is a perfect example of what this industry is all about,” said Veronica Rovelli, AFIA director of meetings and events.
 
The next FII will be hosted the summer of 2016. For more information, please contact, Veronica Rovelli, director of meetings and events, at (703) 558-3563 or vrovelli@afia.org.
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