AFIA Sustainability Initiative Update
Miranda McDaniel, manager of communications
Member Video Gives Sustainability in Feed New Image; Working on Global Standards
Wednesday, March 11, 2015
by: Miranda McDaniel, manager of communications

Section: Spring 2015

As population and demand continue to rise, the feed industry must use technology to make improvements within our business, including reducing the impacts—both environmental and fiscal—while increasing efficiencies. To share the importance of sustainability with American Feed Industry Association member companies, AFIA, with guidance from AFIA’s Sustainability Oversight Committee, decided to produce a brief video to discuss the benefits and importance of being involved in sustainable, continuous improvements, as well as spread the excitement of one industry headed in one direction as we move into the future.  

To watch the video, “Sustainability: Beyond the Buzzword," visit

Dr. Marty Matlock, sustainability expert from the University of Arkansas, and Mindy Whittle, former chair of the Sustainability Oversight Committee, tell a compelling story of not only why sustainability is important, but is mandatory to survive as a company of today. AFIA encourages viewers to share this video, discuss this video and incorporate this video within their company walls. Be creative. Post the video to your internal sharing platforms or organize a brown bag lunch with colleagues to watch and discuss the video. Knowledge is key, and sustainability will only grow our businesses. 
AFIA also continues to takes steps in global sustainability initiatives including the Livestock Environmental Assessment and Performance Partnership, or LEAP, and the Speciality Feed Ingredients Sustainability Project, or SFIS. Phase I of the LEAP project is now complete, and methods have been created for a future life cycle analysis model, which will allow the U.S., European Union and countries around the world to have one set of global standards. As Phase II develops, a nonprofit entity will need to be formed to expand and maintain the global ingredient database and to conduct the LCA. The group’s intent is to maintain a critical active link with the Food and Agriculture Organization of the United Nations as Phase II evolves. 
On a parallel track, AFIA has also contributed to a study that shows positive reductions of environmental impacts on livestock production in the EU, U.S. and Brazil. The study demonstrates the use of specialty feed ingredients, particularly crystalline amino acids and enzymes (e.g., phytase), can reduce nutrient input in pig and broiler production systems without compromising productivity and consequently can reduce emissions. FAO is considering incorporating this peer-reviewed study in their body of work once the final paper is released. The impact of new technologies is proving to be a valuable and critical tool in the sustainability of poultry and livestock production globally.
If you have any questions on the use of the video, please contact Miranda McDaniel, AFIA’s manger of communications, at (703) 558-3579 or For additional information on AFIA’s involvement in global sustainability projects, contact Richard Sellers, AFIA’s senior vice president of legislative and regulatory affairs, at (703) 558-3569 or
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