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Monday, June 11, 2018

Webinar Series (No. 2) How to Communicate with Consumers

Event Details

Start Date:   5/25/2017 2:00 PM
End Date:    5/25/2017 3:30 PM
United States
Timezone:  UTC hours
Contact: Register
   Phone: (703) 558-3573

Webinar Series: How to Communicate with Consumers
Consumers have questions about food—where it comes from, who’s producing it and how it’s produced. To help our members answer these questions, the American Feed Industry Association is hosting a series of three webinars to help members become more comfortable talking with consumers.
These webinars are funded by the Institute for Feed Education & Research.   

The Center for Food Integrity will provide experts on each of the webinars, which are designed specifically for the animal food industry. These webinars are available at no cost to AFIA members.  

Webinar #2 • Communication with Shared Values • Thurs., May 25 
2:00 - 3:30 p.m. E.T.*

*This webinar will begin at 2:00 p.m. Eastern Time. Please disregard UTC time.
In our first webinar, we reviewed consumer insights about food and agriculture. Now that we know what they want, we’ll discuss how to connect with them? CFI research shows that shared values are three to five times more likely to earn trust than demonstrating competence through science or economics. It is the key to opening the door to more meaningful, trust-building conversations.

Please click here to register. These webinars are free for AFIA members.

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