Written by: Leah Wilkinson | June 28, 2023
Some of the best advice I received as a young professional was to hone my skills to make the “elevator pitch” – you know, being able to introduce yourself and share a key point or two all in a short enough time that you could do so on a quick elevator ride with someone. That skill has helped me represent our members in the American Feed Industry Association’s public policy efforts and to convey to my friends and neighbors what I really do and who I represent for a living. Many of you, our members, also have standard elevator speeches and today, the AFIA released new data that you can use to update and refresh your pitches. So, let’s look at a few facts about the animal food industry that you can incorporate into your new routine.
FACT: Nearly 5,650 feed and pet food manufacturing facilities across the country support the nourishment of 278 million animals daily.
FACT: In 2023, the industry is expected to contribute a total (including indirect and induced effects) of $267.1 billion in sales.
FACT: Our industry employs 80,000 direct employees.
FACT: The industry supplies $98.4 billion in value added revenue across other businesses and pays $18.5 billion in local, state and federal taxes.
FACT: The United States uses 554.1 million tons of ingredients to make animal feed and pet foods.
I’m proud to work for this growing economic agricultural sector and hope that you will help us tell our story to your local, state and federal officials, and your friends and family too. Leave a comment below to share your best elevator pitch for our industry!