There are 17 item(s) tagged with the keyword "IFEEDER".
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This week, I sat down with Lara Moody, the Institute for Feed Education and Research’s new executive director, to see what path led her to this role and what experiences she brings with her.
At the Institute for Feed Education and Research, we’re actively working to launch the Sustainability Road Map project. Sustainability is something so embedded in agriculture, it almost seems unimportant to spend so much time and energy addressing the issue. I’ve been in agriculture all my life and have witnessed the huge strides made in all facets to produce more with less, while preserving our land and resources for the next generation. In the feed business, we all agree with the concept, but how do we show others we can back-up our sustainability claims?
The issue of sustainability is constantly evolving and fast moving, and the American Feed Industry Association’s organizational response and approach has been changing with it!
Feed production is a significant contributor to animal protein’s carbon footprint, and retailer and
consumer pressures place greater demands on suppliers to explain where products come from
and how they are produced. In the 2021 Food and Health Survey, 42% of consumers believed
individual food and beverage choices have a moderate or significant impact on the
environment and 53% said it would have a greater influence on decision making if the impact
was easier to understand.
“Air pollution from farms leads to 17,900 deaths per year, study finds.” It’s a catchy newspaper title reminiscent of a study from 2019 noting, “Corn pollution kills thousands of Americans a year, study finds.” These headlines surely grab your attention, but they don’t necessarily advance your understanding of the industry. Studies of this nature require models, models require a lot of assumptions, and model output and findings are only as good as the input.
It is an honor to begin my new role as chair of the American Feed Industry Association Board of Directors. The opportunity to serve in this position is both exciting and humbling.
Although I was raised in northern Indiana, my early years did not provide me with an awareness of the feed industry. Driving through soybean fields, eating sweet corn from roadside stands and the yearly visit to the “you-pick” strawberry patch was the limit of my exposure to the agricultural industry. My introduction ended up being through a random conversation leading to an entry-level job opportunity with a local agricultural equipment manufacturer, Laidig Systems, Inc. in Mishawaka, Ind. Over 40 years later, it is difficult to imagine serving a more rewarding industry.
As Benjamin Franklin once said, “Nothing can be said to be certain, except death and taxes.” We knew the U.S. animal food industry paid taxes – but we just didn’t know how much of an impression on the economy it had, until the Institute for Feed Education and Research commissioned a report on the animal feed industry’s economic contribution in 2016.
Good research should tell a story. At the Institute for Feed Education and Research, we have a new story to tell. Our newly released Animal Feed Consumption and COVID-19 Impact Analysis tells the story of a vibrant animal food manufacturing industry that allows domestic livestock and pets to consume nearly 284 million tons of safe, high quality and nutritious food annually. It also tells a story of the dedication of over 944,000 people who make the industry tick.
We’ve all read the studies that say in order to stay on top of our game, we must make time to reflect, relax and recharge. We must continue to read and learn new things and connect with those who inspire and challenge us. For me, I have made a point of taking time every year to do just that – by participating in the World Food Prize.
Having a Board as engaged as the Institute for Feed Education and Research trustees are is something that all of us should celebrate. Their time, expertise and commitment to helping IFEEDER address critical issues and conversations that build trust and protect choice are key to ensuring that America continues to find value in the farmers, ranchers and processors who put safe, nutritious food on our tables.
Displaying: 1 - 10 of 17