Contact Victoria Broehm
The American Feed Industry Association is proud to announce the launch of its new website to better communicate the animal food manufacturing industry’s key legislative and regulatory priorities to policymakers and the public. The revamped, mobile-responsive website (afia.org) will also feature an optimized search function and resource center that allows its average more than 5,500 monthly web visitors quickly find and share content about the animal food industry.
“One of AFIA’s four promises to members is that we will convey one powerful, unified voice that represents every segment of the animal food industry to members of Congress, federal regulators and the public,” said Victoria Broehm, AFIA’s director of communications. “With AFIA’s Marketing Committee, the communications team developed a one-stop-shop online resource that provides even more information about the issues impacting America’s 6,200 animal food manufacturers and arms AFIA’s members with communications tools to be effective in their advocacy efforts.”
The website organizes the association’s policy issues impacting U.S. animal feed and pet food manufacturers into five overarching categories, including: the access and availability of technology; feed and food safety; the availability and cost-effectiveness of ingredients; global competitiveness; and health, safety and the environment. It boasts an improved advocacy section that allows members to directly contact their elected officials on urgent issues. The resource center allows members to quickly search through hundreds of AFIA news updates, advisories, reports, guidance documents and more by topic. Web visitors can also quickly find facts and stats on the industry and all of AFIA’s multimedia content in the #FeedFacts section.
Web visitors can still register for one of the association’s many conferences and/or webinars via the events page and search AFIA’s Online Buyers’ Guide, the industry’s go-to resource for searching for feed, pet food, ingredients and equipment. In addition, AFIA’s members will have access to an all-new, members-only dashboard that allows them to easily update their profiles, search the member database and pay their invoices.
Founded in 1909, the American Feed Industry Association (AFIA), based in Arlington, Va., is the world’s largest organization devoted exclusively to representing the business, legislative and regulatory interests of the U.S. animal food industry and its suppliers. The organization’s membership is comprised of more than 680 domestic and international companies that represent the total feed industry—manufacturers of commercial and integrated feed and pet food, ingredient suppliers, pharmaceutical companies, industry support and equipment manufacturers. AFIA members manufacture more than 75 percent of the feed and 70 percent of the non-grain ingredients used in the country. AFIA is also recognized as the leader on international industry developments, and holds membership in the International Feed Industry Federation.